Research

4TIER CONSULTING offers you vast research experience including academic, behavioural and market research.

Some of the services we provide include:

• Market research project management
• Focus group testing
• Concept testing
• Online surveys
• Research design
• Survey development
• Literature reviews
• Report writing and editing

We constantly highlight the importance of research to our clients.  It firstly shows us why and to whom we should be delivering a program.  It identifies what the program should be, and tells us when, where and how we should execute it.

And, ultimately it tells us how successful we were in doing so.

When planning a communications program, agencies will present you with some fantastic concepts designed to reach your audience.  A common mistake made by individuals and businesses is to fall in love with an idea and forget they are not the target audience.

The best people to tell you what appeals to your customers or clients, are your customers or clients.

Through the appropriate channels we can help make sure that your campaign strategy is well informed and has the best chance of success.